EVENT: Gender mainstreaming in the Participatory Market Chain Approach (PMCA)

Date: Thursday, October 5, 2017
Time: 3.00 - 4.30 p.m. Central European Summer Time (CEST)

Register for the webinar here.

Purpose of webinar
This webinar provides an overview of strategies and tools developed to make the “Participatory Market Chain Approach” (PMCA) methodology gender sensitive. The webinar begins with an introduction of the PMCA, explaining its conceptual framework and different phases that comprise the methodology. The second part of the webinar underscores the importance of including gender in the PMCA. Lastly, the webinar presents five gender tools, drawing on practical examples from recent experiences. This webinar aims to share International Potato Center's (CIP) experiences in gender mainstreaming the PMCA with a wider community of gender researchers and practitioners, in order to further improving CIP's prototype  guide and the tools

The PMCA aims to stimulate innovations that improve the participation of small-scale farmers and processors in high-value market chains. Market chain actors and public and private service providers are engaged in facilitated processes in which market opportunities are identified and exploited, leading to commercial, technological, and institutional innovations. The PMCA has successfully been applied in a range of agricultural value chains in the Andes, Africa, and Asia. In the Andes, application of the PMCA led to market development for a potato variety that had previously faced extinction. In Asia, Farmer Business Schools improved market access for horticultural commodities; while in Africa (Uganda) the chain actors’ capacity to innovate and adapt their products to meet changing market conditions was built-up.

However, despite intentions to promote inclusive value chain development, the PMCA has fallen short when it comes to promoting women’s engagement in value chains; especially in the more profitable value chain nodes. This prompted CIP researchers to engage in a gender mainstreaming through coaching trajectory on a gender and value chain development organized by AgriProFocus. As a result, strategies and tools (existing or new) were developed and trialled in various project contexts including food security, marketing and post-harvest management, with reasonable success. The PMCA trainers-guide has also been revised to be more gender-responsive and a prototype is available online. Efforts are underway to apply, review and validate the gender tools and finalize the prototype guide, as well as the capacity building process. The validation process assisted in testing technical rigor, replicability and hence potential to share with a wider audience of researchers and development practitioners. This work has been carried out with the support of the CGIAR Research Programs on Roots, Tubers and Bananas (RTB), and the CGIAR Research Program on Policy, Institutions, and Markets (PIM).

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André Devaux: Latin American and the Caribbean (LAC) Regional Director of the International Potato Center (CIP).

Sarah Mayanja: Research Associate (Value chains and gender) based in Uganda (CIP).

Claudia Babini: Project Coordinator, the International Potato Center (CIP), based in Ecuador.

MODERATOR: Yngve Braaten, CGIAR Collaborative Platform for Gender Research


Register for the webinar here.

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